Generative AI in Travel: A Measured Look at the Tourism Industry in the AI Era

 You land in Lisbon, your outdoor walking tour is rained out – and suddenly, your phone suggests indoor museums, cozy cafes, and local concerts that match your interests. It's seamless, personalized, and supposedly powered by generative AI . But how much of this is real innovation, and how much is 

NDC Flight Aggregator Ecosystem: Key Airline API Platforms and Their Integrations

 In our article on flight aggregators, we outlined their expanding role in modern air distribution and shared guidance for travel resellers on selecting intermediaries for NDC and non-NDC content. Building on that, AltexSoft has compiled a datasheet summarising leading NDC aggregators and their 

Hotel Revenue Management: Solutions, Best Practices, Revenue Manager’s Role

 Travel trends shift overnight, conferences get canceled, and weather forecasts change plans. Hotels that thrive aren’t guessing – they’re leveraging advanced revenue management strategies to stay profitable, optimize pricing, and convert uncertainty into opportunity. This article explores the key 

EBITDAR in Travel: Are Rent Costs That Critical?

 Is EBITDA, the go-to metric for assessing profitability, misleading investors in the travel industry? Unlike EBITDAR, it ignores the massive impact of lease obligations—something that can significantly distort the operational efficiency of airlines and hotels. In this post, we compare EBITDA and 

Agent Agent A A Protocol Explained Improving Multi Agent Interactions

Agent2Agent (A2A) Protocol Explained: Improving Multi-Agent Interactions

 AI agents are increasingly becoming integral in complex task automation, but communication between them remains a challenge. The Agent2Agent (A2A) protocol aims to bridge the collaboration gap. In this article, we’ll break down how A2A works, why it matters, where it’s already being tested in the 

Mid-Office and Back-Office Systems in Travel: What’s Broken and What’s Next

 For decades, m id-office and back-office software has been running business operations for travel management companies (TMCs) , online travel agencies (OTAs) , and other resellers . In this article, we’ll break down how legacy systems work, what’s holding them back, and how modern platforms are 

Aviation Technology Providers Landscape

 In 2018, the team at AltexSoft created the first version of the Travel Technology Providers Landscape. Through the years, this infographic grew to include over 1500 companies in 13 categories from aviation and hospitality technology companies to business travel providers, OTAs, travel payment 

AI For Project Management Use Cases Barriers

AI For Project Management: Use Cases & Barriers

 While AI won’t replace project managers —yet—it can significantly support project management tasks in various ways. When used right, AI tools can help you forecast resource gaps, flag potential risks before they become real problems, and even adjust workloads in real time. The challenge isn’t 

Model Context Protocol MCP Explained With Examples

Model Context Protocol (MCP) Explained With Examples

 Large language models (LLMs) are powerful, but on their own, are limited to generating text, images, and other outputs. To expand their capabilities—whether for searching the web, sending an email, or updating a database —they need to connect with external tools and services. Until now, 

Language Models, Explained: How GPT and Other Models Work

 Since 2020, when GPT-3 took Silicon Valley by storm, large language models (LLMs) have transcended mere computational tools to become digital collaborators, creative partners, and even, at times, surprisingly convincing conversationalists. As the world marvels at their capabilities, it is crucial 

Extended Stay Hotels and Chains: Market Overview

 As travel habits shift toward longer stays, hospitality providers respond with tailored offerings to meet the growing demand. Let’s take a closer look at the global extended stay hotel market, explore how it’s shaping up, and consider whether this trend is here to stay. What is an extended stay 

How to Get IATA Accreditation for Travel Business: Options, Steps, IATA Certification Cost

 Every industry has its own regulator – an authority that sets standards and improves cooperation inside. The air travel industry is no exception. IATA stands for International Air Transport Association . Its main goal is to regulate distribution-related activities for airlines and commercial 

How to Choose and Integrate Travel and Expense Management Software

How to Integrate Travel and Expense Management Software: Product Comparison

 Business travel is back — and so are the headaches that come with managing it. Whether your team is heading to conferences, meeting clients, or visiting satellite offices, keeping track of travel bookings, expenses, and reimbursements can quickly become overwhelming. Even for smaller teams, 

Hotel Guest Experience: The Role of Tech in Modern Hospitality

 Guest experience is everything in hospitality. So hotels and vacation rentals go out of their way to make every moment smoother and more enjoyable – and technology is the magic that makes it possible. Or is it? Let’s discuss whether innovations impact the hotel guest experience – and if so, in 

The Good and Bad of Cursor AI Code Editor

 One of the biggest shifts in software development today is the rise of AI coding tools. These tools are helping developers and non-developers write code and launch prototypes and apps faster. Among these tools, Cursor has quickly gained attention as a leading option in the market. In this article, 

Airline Ticketing: Key Functions, Steps, and Players Involved

 Airline ticketing is not as simple as it may seem to passengers. It is a complex process that involves many systems, interactions, and regulations. This article aims to explain how ticketing works, what a ticket is, which accreditations an agency should have in order to issue tickets, and how to 

Cruise Industry, Explained: Top Cruise Line Brands and Market Share

 The cruise industry is currently setting one record after another. In 2024, it served approximately 34.6 million passengers . Moreover, the fleet of CLIA-member cruise lines exceed ed 300 ocean-going vessels in 2024, increasing to 310 by 2025. Travel agents report that cruising is outpacing all 

Human in the Loop in AI Systems

 This article explains the concept of human in the loop (HITL), how it works in the context of AI systems, and its multi-industry use cases. To deepen the perspective, we spoke with Sergii Shelpuk, an AI technology consultant, and Ismail Aslan, a machine learning engineer at AltexSoft, who both 

Merchant of Record in Travel: OTA's Guide to Owning the Payment Flow

 In this article, we break down everything you need to know to operate as a merchant of record in travel, including payment flows, challenges to address, how to choose the right payment service provider,  and more. If you’re considering the MoR route, this is your blueprint. What is MoR? A merchant 

AI Guardrails in Agentic Systems Explained

AI Guardrails in Agentic Systems Explained

 Have you ever asked an AI chatbot a question and gotten a response like, “I can’t help with that” ? If so, you’ve already seen AI guardrails in action . These are built-in safety checks that control what AI systems can and can’t do. For example, imagine an AI travel agent . It can help you book 

Selling Insurance Online: DTC, Aggregators, Bancassurance, Embedded

 From price comparison sites to embedded insurance at checkout, the digital transformation is not only redefining how insurers reach customers but also expanding the market by making products more accessible and tailored to modern consumer behavior. A J.D. Power study found that customer 

Airline Alliances Explained: Benefits, Major Players, and Other Types of Partnership

 It's highly unlikely that any airline would cover every region and destination on Earth—a good reason for carriers to cooperate with each other to provide their customers with an expanded route network, offering more opportunities. For now, many of the world-famous airlines belong to global 

Kirill Stati

Meet AltexSoft at Business Travel Show America 2025

Illia Zhygalinskyi

Meet AltexSoft at the World Aviation Festival 2025

ONE Order Adoption Commenced: Why Is It a Big Deal?

Big news in the airline industry: In May 2025, Finnair became the first airline to create a native order—a step toward making airline bookings a lot simpler. This breakthrough is part of One Order transformation, designed to make the whole booking process smoother and easier for everyone.

Hotel Payments Explained: What’s Really Going On

Hotel payments are far from simple. Between OTAs, banks, and hotels, money moves through complex flows with delays, high costs, and risks. In this video, we explain how the merchant and agency models work, why payments get messy, and what can be done to fix the chaos.

How ChatGPT, Gemini, and Claude Shape Businesses

What’s everyone doing with AI? It feels like every other company has juiced their workflow with generative AI – and they’re crushing it! You hear about 90 percent time savings, 50 percent cost reductions, or even 200 percent growth. So... are you missing out?

AltexSoft Blog

Generative AI in Travel: A Measured Look at the Tourism Industry in the AI Era

Hotel Guest Experience: The Role of Tech in Modern Hospitality