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If you’re just exploring the idea of starting a business, use the Lean Startup Canvas - the adapted Business Model Canvas variant created specifically for new entrepreneurs.
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Key
Partnerships
Key
Activities
Key
Resources
Value
Propositions
Customer
Relationships
Channels
Customer
Segments
Cost
Structure
Revenue
Streams
Business Model Canvas by Alexander Osterwalder from Strategyzer.com. The business model canvas itself is licensed under the CC BY SA 3.0. / Original description of sections was detailed and the original fonts were changed by AltexSoft
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Brainstorming notes
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What is the purpose of a business model canvas?
The business model canvas or BMC is a visual template used to describe and organize the high-level strategic details needed to get a business or product onto the market. Designed by the economic theorist Alexander Osterwalder and the computer scientist Yves Pigneur in 2005, the template comes in the form of an intuitive one-page business plan summary consisting of the 9 key building blocks.
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What should be included in a business model canvas (BMC)?
The business model canvas should include 9 sections, each outlining the most strategically important elements of a business roadmap. The sections are as follows:
Customer Segments: What customer groups will be interested in your product or service?
Key Partnerships: Who are your partners and suppliers that make your business model work?
Key Activities: What activities do you need to take for the success of your business model?
Revenue Streams: What ways are you going to drive revenue from?
Value Propositions: Why will customers buy or use your product?
Channels: How are you planning to deliver, promote, and sell your value propositions?
Key Resources: What resources do you need for your business to compete?
Customer Relationships: What customer communication channels are you planning to have?
Cost Structure: What will drive business’ expenses? How are they related to revenue?
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How to create a business model canvas online?
For your convenience, you can quickly map out your business plan by filling in all 9 boxes of the BMC template online. There are no strict rules on which component of the BMC to spell out first. You may start by describing key partners, activities, resources, and value propositions and then move on to identifying your customer base and communication channels. The expenses and revenue boxes can be filled at the final stage.
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