Conversion Rate Optimization (CRO): Upgrade Your Website

CRO comes from using advanced analytics to enhance web performance. It means you get a better Return on Investment (ROI) due to more effective use of your traffic. Using our conversion optimization services, you easily gain competitive advantage, increased sales and improvements in other key performance indicators (KPIs)

Why CRO Matters: Your Business Benefits

Substantial Increases in Revenue

Maximize your profits through decreasing the cost-per-acquisition (CPA), which is how much each new customer costs to acquire.

Constant Optimization

Refine your website on a regular basis through statistical testing, without losing visitors or damaging revenue streams.

Customer Base Expansion

Attract new users and convert more website visitors into paying customers to establish a stronger, more engaged, user base.

Bigger Market Share

Dominate the market with reduced bounce rates, while delivering a worthwhile customer experience, better and faster, than your rivals.

How It All Works

1. Measure KPI's

1. Measure KPI's

Define business goals and measure KPI's
2. Gather Insights

2. Gather Insights

Analyze website statistics and user behavior
7. Deploy the Enhancements

7. Deploy the Enhancements

Based on the obtained result, implement the optimal alternative
3. Hypothesize

3. Hypothesize

Develop hypotheses for each factor harming the conversion
6. Test and Analyse

6. Test and Analyse

Perform A/B testing on the same traffic and measure the results
4. Plan Optimization

4. Plan Optimization

Develop test plans to verify each hypothesis
5. Design Concepts

5. Design Concepts

Design several versions of UI elements for each hypothesis
Background

Our expertise

More than 50 case studies through 7 business verticals See all cases

Our clients say

CEO, Niftie · AU

Dean Fribence

AltexSoft UX team has impressed me with their attention to how the business is supposed to work and how the user experience they suggest aligns with our strategic goals. Our communication started with elaborate interviews that synchronized our vision. Once it came to design, they delivered stellar results and always contributed their own expertise to the final product. I’m happy to work with AltexSoft and would recommend their UX team for challenging design and business analysis projects.

See related Case Study
Co-Founder and CEO, Cornerstone Information Systems · US

Mat Orrego

I’ve had the pleasure of working with AltexSoft on various projects including both web and mobile applications development. They brought together great people, including excellent project and account management leadership. AltexSoft technical talent was fantastic and worked well with our scrum teams and helped us to deliver consistent results. They were always helpful and accommodating to our schedules and deadlines. I highly recommend AltexSoft for your next software development engagement.

See related Case Study

Insights

Wide expertise within the travel domain and beneath it. See all Insights