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Conversion Rate Optimization (CRO):
Upgrade Your Website

CRO comes from using advanced analytics to enhance web performance. It means you get a better Return on Investment (ROI) due to more effective use of your traffic. Using our conversion optimization services, you easily gain competitive advantage, increased sales and improvements in other key performance indicators (KPIs)

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Why CRO Matters: Your Business Benefits

Substantial Increases
in Revenue

Maximize your profits through decreasing the cost-per-acquisition (CPA), which is how much each new customer costs to acquire.

Constant Optimization

Refine your website on a regular basis through statistical testing, without losing visitors or damaging revenue streams.

Customer Base
Expansion

Attract new users and convert more website visitors into paying customers to establish a stronger, more engaged, user base.

Bigger Market Share

Dominate the market with reduced bounce rates, while delivering a worthwhile customer experience, better and faster, than your rivals.
Maximize your profits through decreasing the cost-per-acquisition (CPA), which is how much each new customer costs to acquire.
Refine your website on a regular basis through statistical testing, without losing visitors or damaging revenue streams.
Attract new users and convert more website visitors into paying customers to establish a stronger, more engaged, user base.
Dominate the market with reduced bounce rates, while delivering a worthwhile customer experience, better and faster, than your rivals.

CRO is Not a Guessing Game, but Is In Fact a Formal Science

To make improvements to your web product, what you need is to review its current level of performance, verify its alignment with your business objectives, and specify the areas ready for enhancement. Our conversion rate optimization service is your method of accomplishing that.

Our UX designers first identify negative factors that affect your web product’s conversion rate by using web analytics. Then we set realistic goals, develop optimization plans, and test our hypotheses through A/B or Split Testing. It allows us to try out and compare different versions of your webpage, splitting the current traffic in half, in order to choose the best-performing option.

When the job is done, you may readily measure the results achieved, and are then able to improve your web business even further.

Did You Know?

75%
of the internet retailing top 500 use A/B testing platform.

  1. Measure KPI's

    Define business goals and measure KPI's

  2. Gather Insights

    Analyze website statistics and user behavior

  3. Hypothesize

    Develop hypotheses for each factor harming the conversion

  4. Plan Optimization

    Develop test plans to verify each hypothesis

  5. Design Concepts

    Design several versions of UI elements for each hypothesis

  6. Test and Analyse

    Perform A/B testing on the same traffic and measure the results

  7. Deploy the Enhancements

    Based on the obtained result, implement the optimal alternative

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