Why CRO Matters: Your Business Benefits
Bigger Market Share
CRO is Not a Guessing Game, but Is In Fact a Formal Science
To make improvements to your web product, what you need is to review its current level of performance, verify its alignment with your business objectives, and specify the areas ready for enhancement. Our conversion rate optimization service is your method of accomplishing that.
Our UX designers first identify negative factors that affect your web product’s conversion rate by using web analytics. Then we set realistic goals, develop optimization plans, and test our hypotheses through A/B or Split Testing. It allows us to try out and compare different versions of your webpage, splitting the current traffic in half, in order to choose the best-performing option.
When the job is done, you may readily measure the results achieved, and are then able to improve your web business even further.
Did You Know?
Measure KPI'sDefine business goals and measure KPI's
Gather InsightsAnalyze website statistics and user behavior
HypothesizeDevelop hypotheses for each factor harming the conversion
Plan OptimizationDevelop test plans to verify each hypothesis
Design ConceptsDesign several versions of UI elements for each hypothesis
Test and AnalysePerfom A/B testing on the same traffic and measure the results
Deploy the EnhancementsBased on the obtained result, implement the optimal alternative