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How FlixBus Revolutionized Ground Transportation
How did Flixbus manage to populate the world with their signature green buses, stay profitable with their cheap fares, and create a popular alternative to train and air travel?
Hopper and Mobile Travel Booking Supremacy
Today, Hopper is valued at $3.5 billion as a result of their unique mobile-first and data-focused strategy. Their main selling point is the price prediction algorithm that will tell you the best time to purchase a flight ticket or book a hotel. This unique form of interaction with customers compared to other online travel agencies and metasearch engines has brought Hopper immense success. Let’s explore further how Hopper managed to reinvent the business for the mobile age and how it keeps succeeding at it. 00:00 Intro 01:05 Hopper beginnings 03:37 Price prediction popularity 06:23 How mobile works for Hopper 07:07 Hopper’s retention-first strategy 08:34 Gamification Sources: [ 1 ] https://techcrunch.com/2021/08/17/hopper-raises-170m-on-3-5b-valuation-as-travel-surges-and-its-fintech-tools-help-offset-variant-concerns/ [ 2 ] https://www.forbes.com/sites/brucerogers/2019/03/25/hopper-out-to-disrupt-800-billion-global-online-travel-market/?sh=74c45a81456e [ 3 ] https://www.lightsondata.com/the-history-of-big-data/ [ 4 ] https://techcrunch.com/2014/01/20/why-travel-startup-hopper-founded-in-2007-took-so-long-to-launch/ [ 5 ] https://web.archive.org/web/20140504231657/http:/www.hopper.com/research/tips-tools-planning-summer-music-festival-experience/ https://web.archive.org/web/20140506182155/http:/www.hopper.com/research/save-38-planning-best-college-visit-itinerary/ https://web.archive.org/web/20140516065905/http:/www.hopper.com/research/travel-from-the-us-to-china-for-chinese-new-year [ 6 ] https://www.nytimes.com/2014/05/04/travel/crunching-the-numbers-to-find-the-best-airfare.html [ 7 ] https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/2014-travelers-road-to-decision/ [ 8 ] https://asia.googleblog.com/2014/10/asias-mobile-first-world.html [ 9 ] https://www.adexchanger.com/mobile/hopper-doesnt-play-by-the-book-on-mobile-user-acquisition/ https://www.bdc.ca/en/articles-tools/business-strategy-planning/innovate/start-up-mobile-travel-app [ 10 ] https://www.theglobeandmail.com/business/article-hopper-cuts-30-per-cent-of-staff-in-push-by-montreal-online-travel/
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