Merchant of Record in Travel: OTA's Guide to Owning the Payment Flow

 In this article, we break down everything you need to know to operate as a merchant of record in travel, including payment flows, challenges to address, how to choose the right payment service provider,  and more. If you’re considering the MoR route, this is your blueprint. What is MoR? A merchant 

AI Guardrails in Agentic Systems Explained

AI Guardrails in Agentic Systems Explained

 Have you ever asked an AI chatbot a question and gotten a response like, “I can’t help with that” ? If so, you’ve already seen AI guardrails in action . These are built-in safety checks that control what AI systems can and can’t do. For example, imagine an AI travel agent . It can help you book 

Selling Insurance Online: DTC, Aggregators, Bancassurance, Embedded

 From price comparison sites to embedded insurance at checkout, the digital transformation is not only redefining how insurers reach customers but also expanding the market by making products more accessible and tailored to modern consumer behavior. A J.D. Power study found that customer 

Airline Alliances Explained: Benefits, Major Players, and Other Types of Partnership

 It's highly unlikely that any airline would cover every region and destination on Earth—a good reason for carriers to cooperate with each other to provide their customers with an expanded route network, offering more opportunities. For now, many of the world-famous airlines belong to global 

The Anatomy of Travel and Expense (T&E) Management for Modern Corporate Travel

 In many companies, corporate travel is one of the largest expenses, but it’s also prone to leaks, inefficiencies, and frustrated employees. Successful management of travel expenses isn’t just a policy or a tool – it’s a connected ecosystem of people, systems, workflows, and data. This article 

AI Driven Software Development Integrating AI Tools Throughout the SDLC

AI-Driven Software Development: Integrating AI Tools Throughout the SDLC

 Artificial intelligence is changing the way we design, test, deploy, and maintain software. However, many teams are still unsure where to apply it in their workflows. This article gives a practical overview of how AI fits into each stage of the product development process and which tools are 

Order Management in Airline Retailing: Between Vision and Reality

 An order management system (OMS) is a core technology that enables modern retailing, and many industries have already adopted it. Yet in aviation, OMS is still at the margins of discussion—often misunderstood or seen as too complex to implement. In this post, we take a closer look at the current 

NDC Challenges: What Hinders Travel Resellers in Their Transition to Modern Airline Retailing

 By the end of 2024, the Airline Reporting Corporation ( ARC), the mastermind behind commercial transactions between US-based travel agencies and airlines, reported that 20 percent of air ticket sales were powered by New Distribution Capability or NDC. That’s double the amount from the previous 

Hotel Marketing Strategies: Campaigns That Worked

 What’s the secret sauce behind a hotel marketing campaign that actually works? Easy. It’s all about knowing your audience, keeping your message clear and relevant, being consistent, and showing up where your guests are (both online and offline). Add a scoop of personalization with a call to action 

Developing AI Travel Agents Hands On Experience

Developing AI Travel Agents: Hands-On Experience

 Almost one in five millennials use generative AI to plan their trips, and many of them make bookings based on the machine’s suggestions. The increased adoption of artificial intelligence in travel pushed our engineers to the idea of building an LLM-fueled travel assistant during an internal GenAI 

A full breakdown of complex tech problems, approaches, and technologies.

Latest Technology Insights by AltexSoft

Travel

Python

React

WebSocket

Elasticsearch

OpenAI API

Simplifying Vacation Planning with AI Travel Assistant by AltexSoft

Finding Expansion Opportunities for Onyx CenterSource through Market Research

Professional Services

Node.js

Vue.js

Amazon Web Services

DynamoDB

AltexSoft Built a Conferencing App with Embedded Speech Recognition

Java

Angular

Wayaj and AltexSoft: Improvіng the Code Base of the Carbon Footprint Calculator

AI & Data Science

AltexSoft Enabled Natural Language Search for Tours with ChatGPT

Swift

Cloud

UI/UX

AltexSoft Helped a TMC Automate Rail Booking

Docker

.NET

Redux

Typescript

MS Azure Cloud

TypeScript

AltexSoft Developed New Features and Integrations for a Travel Aggregator

SkyUp Airlines and AltexSoft: Optimizing Flight Operations

New Distribution Capability (NDC) in Air Travel: Airlines, GDSs, and Impact on the Industry

 Two fundamental needs connect all airlines: revenue and passenger satisfaction. To satisfy customers, carriers seek ways to learn more about their clients and provide a set of additional services like baggage insurance or onboard food. Those services, also called ancillaries, are offered for 

Open Pricing Strategy for Hotel Revenue Management: Concept, Advantages, Tools, and Implementation Steps

 As a hotel revenue manager, one of your key responsibilities is creating a pricing strategy tailored to the property and its market. Many hotels still rely on a fixed pricing strategy that uses a tiered pricing system based on room types. However, this strategy fails to consider the demand and 

How Attribute-Based Shopping Will Change Hotel Booking

 Written in conjunction with Hudson Crossing partners Max Rayner and Brian Clark
Nobody likes paying for things they don’t need. If something is included in the price but the buyer hasn’t asked for it, it’s a questionable benefit and possibly a detriment. When searching for hotel rooms, parents 

ChatGPT Implementation in Travel: Unleashing the Potential of GPT Models in Real-World Projects

 There's no denying it: ChatGPT, OpenAI's groundbreaking AI, is the talk of the tech world. This impressive Large Language Model is altering the landscape across many sectors, with the travel industry emerging as a prime example of its transformational power. ChatGPT continues to reshape 

Kirill Stati

Scott Cushman

Meet AltexSoft at HITEC 2025, the Hospitality Industry Technology Exposition and Conference

Andrii Tarhonii

AltexSoft Team to Participate in Phocuswright Europe 2025, the Major Travel Technology Conference

Quality and Risk Management in TMC Workflow

Kirill Stati, Managing Director of Travel Tech at AltexSoft, explores how Travel Management Companies manage quality and risk. From booking checks and RPA-powered automation to disruption response and travel analytics, discover how modern tech is reshaping corporate travel operations for safety, efficiency, and compliance.

Hilton’s Playbook Adopt, Perfect, Scale, Repeat

For decades, Hilton has been the backdrop for countless iconic movie scenes. Why? Because the brand has become a household name, instantly recognizable the world over. 
But its impact goes far beyond the silver screen. Always on the lookout for new ideas, Hilton was quick to jump on innovations introduced by others, polish them up, and scale them to global success. Let’s look at how Hilton Hotels & Resorts has been benefiting from this for over a century.

Managing Stakeholders in Software Development: From Chaos to Collaboration

Tired of last-minute stakeholder surprises derailing your projects? In this video, we break down how to turn stakeholder chaos into smooth collaboration. Learn how to identify and analyze stakeholders, build effective communication strategies, manage expectations, and handle conflicts before they escalate. Perfect for business analysts, PMs, and anyone leading cross-functional teams.

Alex Medovoi, founder and CEO of AltexSoft, talks about AI and GenAI in travel. Is the new AI rush a real deal, or will it inflate a new bubble about to burst?

The Real AI in Travel Startups

Amex GBT’s Adaptation Story: Change or Die

While American Express didn’t invent the concept of prepaid notes, they revolutionized the industry by leveraging their sheer scale. They issued so many cheques that they became widely accepted – at banks, hotels, and stores across the globe. This innovation, along with the peace of mind it offered travelers, laid the foundation for modern travel payment methods like digital wallets and corporate cards.

Latest Technology Insights

Merchant of Record in Travel: OTA's Guide to Owning the Payment Flow

Proudly Made in AltexSofts

Simplifying Vacation Planning with AI Travel Assistant by AltexSoft

Finding Expansion Opportunities for Onyx CenterSource through Market Research

AltexSoft Built a Conferencing App with Embedded Speech Recognition