VP / Head of Strategic Marketing & Growth

* Proven experience in B2B consulting, enterprise technology, or services marketing environments
* Strong track record of driving pipeline growth and commercial impact, beyond traditional marketing metrics
* Experience evolving market positioning in rapidly changing industries and technology landscapes
* Deep understanding of complex B2B buying journeys, enterprise sales cycles, and multi-stakeholder decision-making
* Ability to build client-centric marketing strategies and long-term relationship engagement systems
* Hands-on experience designing scalable growth processes, experimentation frameworks, and go-to-market initiatives
* High adaptability and strategic agility in fast-changing environments, including AI-driven market shifts and evolving GTM models
* Strong cross-functional collaboration skills with Sales, Delivery, Leadership, and Business Development teams
* Data-driven mindset with the ability to translate insights into actionable growth strategies
* Ability to operate as a strategic business partner with ownership across positioning, demand generation, and revenue growth

* Experience in Travel & Hospitality technology or consulting
* Exposure to AI-focused products, services, or go-to-market strategies
* Experience with account-based marketing (ABM) and enterprise relationship management
* Background in consulting-led or service-based business models
* Experience building or scaling marketing functions during periods of transformation
* Familiarity with AI-driven GTM approaches, automation, and modern growth tooling
* Experience working in remote-first and international environments
* Strong executive communication and stakeholder management skills

* Evolve and strengthen AltexSoft’s market positioning at the intersection of Travel & Hospitality and AI consulting, aligning value propositions, offerings, and go-to-market strategy with emerging industry and technology trends.
* Own and optimize the full client funnel from awareness to revenue, driving client-centric marketing strategies focused on enterprise accounts, decision-makers, and long-term relationship development with both prospective and existing clients.
* Build and scale a predictable, high-quality demand generation engine through account-based marketing, direct engagement initiatives, and multi-touch relationship-building strategies that generate high-intent pipeline opportunities.
* Lead the transformation of marketing from a content-led to a client-led function by developing direct communication channels with target clients and ensuring marketing activities are driven by customer needs and business priorities.
* Improve funnel efficiency and business impact by increasing conversion rates, optimizing marketing investment versus pipeline contribution, and ensuring measurable influence on pipeline growth, lead quality, and revenue outcomes.
* Design scalable and adaptive growth systems that support evolving business priorities, enable rapid experimentation, and allow fast adaptation to changing market and AI landscape dynamics.
* Establish a metrics-driven growth culture by defining full-funnel KPIs, increasing transparency and accountability, and leveraging data insights to continuously refine strategy, execution, and performance.