What is white label travel API?

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anonymous

asked Sep 20, 2019

 
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AltexSoftAltexSoft Team
answered Oct 1, 2019

White label and an API are two different solutions which serve a similar purpose – communication between the two platforms.

White label is a ready-made unbranded template that you can deploy on your website and it will link you to the provider of certain services. So now your customers won’t need to leave your site as they can access what they need from your page. Additionally, you can tailor a white label to match your brand. This way your customers won’t tell that it’s not a part of your website but a third-party template.

An example of a travel white labeled product is a template solution by Expedia that allows for adding their accommodation bookings to your website. You can read more about it in our article about Expedia Partner Solutions.

Working in the back end, an API pulls out the requested data from external servers and displays it on your side in your way. This means that you design your own interface and use the data only. When deciding on a travel API, you can check our article with the major APIs on the travel market.

Of two options, API involves a more sophisticated integration but at the same time, it’s more adjustable. Prior to getting at it, answer yourself whether you do need an API for this specific product. Oftentimes it turns out that a white label solution will do for you. And with minimal tech resources (the company you take the white label from, does the work for you) you can quickly include a travel solution in your platform.

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