What are the differences between Agoda and Booking affiliate programs as they both belong to the same Booking Holdings?
While they are subsidiaries of the same holding company, there are some differences both in terms of business models and the ways they partner with affiliates.
Booking.com is an online travel agency, meaning that travelers pay a hotel directly for a stay including a fee to an affiliate and Booking itself. They use a progressive approach to affiliate earnings. In other words, the more checkouts per month you generate, the higher your earning rate is. For instance, if you bring only 0-50 customers, your rate will be 25 percent. If you make 501 or more, you get 40 percent. Booking provides an API. You can also place branded banners and widgets on your website or integrate a search box.
Agoda combines a travel agency model (similar to Booking.com) with that of a wholesaler. The latter means that at some hotels they purchase an inventory in advance to sell at a higher rate. Agoda also suggests a progressive approach, but in this case, you can get 35-60 percent in commission earnings. You can use an API, Agoda ads, links to integrate with the portal, and some other tools.
As you’ve guessed, Booking is a more robust and complex product than Agoda. And it deals with a lot more customers daily, being the largest accommodation OTA in the world. It’s also a more trusted one. On the other hand, with Agoda you have the potential of earning a higher commission per checkout.