Techtalks: Traveltech

Can hotels connect to (or other OTAs) without channel managers? If so, how?

I read (hopefully correctly) that you need to go through a channel manager to connect to but when I looked at the hotel base of a popular channel managers (e.g. Siteminder 30,000 properties and who also connect to I'm struggling to understand how the rest of's hotels connect. Any help / advise would be very much appreciated. 30,000 is a small number compared with the number of hotels advertised on Please excuse my naivety as I'm new to this.

image placeholder
Ted Brierley

asked  Apr 13, 2019

image placeholder
Olexander Kolisnykov, Editor at AltexSoft

answered  Apr 15, 2019


Hello Ted,, as well as most major OTAs, has its own web interface, an extranet. Basically, the extranet is a dashboard for managing a property. There you can add photos of your property, provide rates, define policies, configure payments, etc.

But there’s a problem with using an extranet. If you want to list your property at multiple OTAs like, Airbnb, Expedia, and more, you have to manually update room availability in each separate extranet belonging to different OTAs.

That’s why some hotels -  those that want to distribute their properties via many channels at once - use channel managers. These systems have their own dashboards and automatically update room availability and property details across all connected OTAs. So, hotel owners can operate using channel manager software only.

But since there are many small property owners that are fine with managing their rooms manually in a handful of OTAs, they stick with extranets. It’s likely that the majority of hoteliers listing their properties at are doing so.

image placeholder
Ted Brierley

answered  Apr 17, 2019


Hi Olexander
Sorry I didn't reply sooner and thank you for your detailed answer which has helped explain the differential between numbers of deployed channel management products versus numbers of hotels presented within the larger OTAs.
Best regards