Fareboom.com is an online travel agency based in Los Angeles. Its main product, an airfare search and booking engine, integrates with multiple inventory providers to offer lower fares than the majority of metasearch engines or online travel agencies in the market. AltexSoft has been collaborating with Fareboom since 2010 providing UX, data science, mobile development, and engineering services.
In order to improve a competitive position in the global travel market and provide uniquely tailored customer service, Marko Cadez, Fareboom CEO, decided to introduce user experience personalization at different stages of the interaction with the platform. Fareboom engaged the AltexSoft team to solve related analytical, data science, and software engineering challenges.
The purpose of Fareboom's personalization engine is to track user actions and, based on this data, make further unique purchasing suggestions to them, leading to improved interactions and overall experience.
The AltexSoft team had to solve the following problems:
The Fareboom personalization engine was developed by a dedicated AltexSoft team consisting of two data scientists, a database administrator, a software engineer, and a UX designer.
The project entailed the development of the database for data storage, the personalization algorithm, UX design for new elements, and integration of the new components into the existing product.
The technology stack included: Python, scikit-learn, Microsoft.NET, C#, MS SQL Server.
Services provided within the project framework: Travel Technology Practice.