Marko Cadez,CEO at Fareboom - Best Travel Store company, United States
Value DeliveredTo face these specific challenges, the client required a dedicated team of engineers available full-time for long-term contract. AltexSoft has addressed the client’s needs by providing the necessary resources. The team’s work resulted in:
Improved Market CompetitivenessIntroducing major search algorithm upgrades, complex recombination tool and specific analytics, allowed us to improve the quality of the results by 30% and provide up to 60% more flight options. This resulted in the most efficient flight search engine, which is a core value proposition of the company.
Higher Sales Conversion RateThe new user-friendly interface and optimized UX increased the sales conversion by 150% within 6 months since the launch. In effect, higher revenue for the client without any additional marketing efforts.
Lower Development and Maintenance CostsThe choice of technologies was influenced by the need to reuse specific parts of the available software. However, the updated software architecture allowed the client to keep the effort needed for its upgrades and maintenance to the minimum and save up to 30% on development costs.
Established Delivery ProcessThe established continuous integration process, and meticulous feature testing minimized the risks of design flaws and defects, thus making the delivery process predictable and efficient. Integration with the modern version control system (Git) allows for easy and convenient code management.
Approach and Technical Info
For this project, AltexSoft assigned a dedicated team, consisting of 8 team members: lead software engineer/project lead, software engineers, HTML markup engineer and QA engineer. The AltexSoft team reported directly to the CEO and Founder of BTS, with the day-to-day management processes organized internally by the project team leader.
Project technology stack included Microsoft .NET, C#, ASP.NET MVC, MS SQL, jQuery, and Backbone.js.
The project required a complete refactoring of the core system architecture, UX redesign and conversion rate optimization, software engineering and quality assurance services.
The first version of the product was released within 12 months from the start date of the project. The work is still ongoing: The team has made 3 major releases of the product, and delivered minor ones every 3-6 months.
As our cooperation with the client is ongoing, we continue to improve the product, adding more features to it, such as fare predictor tool.
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