Global Hotel Alliance Reports Strong Q3 Growth
Global Hotel Alliance (GHA) has reported impressive financial results for Q3 2025, with a notable 18 percent increase in total hotel revenues, reaching US$813 million. GHA represents 40 independent hotel brands. Year-to-date, the alliance has generated US$2.3 billion in hotel revenues, up from US$2 billion in the same period last year.
Room revenue (income generated from selling hotel rooms) also grew significantly, rising 19 percent to US $657 million.
The revenue boost was primarily driven by a surge in international travel demand and greater engagement with GHA's loyalty program, GHA DISCOVERY. The latter enrolments are up 38 percent compared to last year. Cross-brand stays, where members book hotels under different GHA brands, generated US $109 million in Q3, a 9 percent increase from the previous year. This has contributed to a year-to-date revenue of US$306 million from cross-brand stays, marking an 11 percent year-over-year increase.
Regions such as Spain, Italy, and the UK led the charge in terms of stay revenue, with Singapore and Thailand also performing strongly. The United States and the United Kingdom remained the top two source markets, seeing revenue growth of 16 percent and 32 percent, respectively. Australia, China, and Germany were also among the top-performing markets.
Travel trends highlighted distinct regional preferences across key markets:
- American travelers strongly preferred the UK, Italy, Greece, the Netherlands, Portugal, and Spain.
- UK travelers were drawn to Portugal, Spain, and the UAE.
- Australian travelers favored destinations like Singapore, Fiji, and Indonesia.
GHA CEO, Chris Hartley, expressed optimism about the alliance’s ongoing growth and confirmed that the results position GHA for a strong close to the year. The alliance is set to finish 2025 with record levels of member activity and revenue growth, setting a robust foundation for 2026.
It was previously reported that the US saw a 2.9 percent drop in international visitors in August 2025 compared to the previous year. This decline, which started earlier in 2025, is attributed to policies from the Trump administration.
