AltexSoft & The Value Builder System: Improving an Innovative Business Evaluation Tool by Enabling Automated and Reliable Data Collection and Analysis in the Cloud
- Business domain
- Marketing
- Services
- Data Science Consulting
- Technology
- PHPCloudJS
Background
John Warrillow, one of the US most influential business-to-business marketers according to BtoB Magazine and the author of the bestselling book “Built to Sell”, contacted AltexSoft in order to create an innovative cloud-based business evaluation tool.
Providing business development services and helping prepare companies for sale, John was looking to increase the efficiency of the existing business assessment system and deliver more value to his customers. To address this need, he requested our assistance.
Challenges
Within the scope of this project, the AltexSoft team needed to deliver a lightweight, yet powerful solution, able to perform data analysis and present accurate records.
To achieve the expected results, we had to solve the following problems:
Improve the data analysis process to generate online and high-quality printable reports
Make the process quick and convenient to ensure the customer retention
Value Delivered
As a result, AltexSoft has implemented his vision in the form of a cloud-based tool, allowing users to complete a survey and get the so-called “Sellability Score” index along with complex visualized reports and personalized recommendations.
To bring John’s vision to life, we created thesellabilityscore.com, and thus were able to deliver the following results:
Lightweight Automated Solution
Thesellabilityscore.com is a cloud-based web application, fast and easy to use, streamlining the data collection process. It uses dynamic web forms, filled out by the user on a step-by-step basis. As a result, the procedure is effortless and quick.
Efficient Data Analysis Algorithm
The intelligent algorithm, based upon the quantitative survey, performs thorough analysis of the collected data and calculates the “sellability’ score. The system is constantly being improved upon as the database expands, which allows us to scale the system and adjust it in order to provide the most reliable and accurate results.
Improved UX and User Engagement
Our team of UX experts performed a usability audit and thus made some minor UX fixes to the existing system in order to optimize the user experience of the product. This contributed to the overall product success, which resulted in complete return on investment for the client.
Approach and Technical Info
The AltexSoft team has conducted a thorough analysis, and in-depth research to be sure the future tool meets the client’s requirements and contribute to his business. The project scope included business analysis, requirements specification, architecture and UX improvements and engineering services.
The solution was built using Symfony, PHP Web framework, as well as a number of additional technologies: JavaScript, HTML, CSS, AJAX, jQuery, and MySQL.
The project scope was delivered within 12 months from the start date by a dedicated team of 5, including software engineers, software architect, UX designer and business analyst.
The platform is currently live, and has proven to be an efficient business development tool, being a part of the Value Builder System™.
Services provided within the project framework: Data Science Consulting.
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