Marriott’s Strong Q3 2025: Luxury Travel Demand Fuels Growth

Marriott International has reported its Q3 2025 results, supported by solid performance in international markets and continued demand for luxury travel.

The company generated $6.49 billion in revenue, slightly above analyst expectations of $6.47 billion, representing a 3.7 percent increase year-over-year.

Adjusted earnings per share (EPS) rose to $2.47, exceeding projections of $2.39 and improving from $2.26 in the prior year. Adjusted EBITDA also increased by 9.8 percent to $1.35 billion, surpassing the forecast of $1.31 billion.

International RevPAR increased by 2.6 percent, with Asia Pacific markets (notably Japan, Australia, and Vietnam) leading the way with nearly 5 percent growth.

In contrast, RevPAR in the US and Canada declined 0.4 percent, reflecting softer demand in lower-tier hotel segments amid reduced government travel spending.

Luxury hotel revenues remained strong, with the segment's RevPAR increasing 4 percent, driven by sustained high demand for premium offerings.

Looking ahead, Marriott expects approximately 5 percent net room growth for full-year 2025 and anticipates system-wide comparable RevPAR growth of between 1.5 and 2.5 percent. The company also plans to return roughly $4 billion to shareholders through dividend payments and share repurchases this year.

Marriott’s global footprint expanded 7.2 percent year-over-year, reaching 9,721 hotels with 1.75 million rooms. Its development pipeline reached a record 3,900 properties representing over 596,000 rooms.

About a week ago, Marriott started integrating citizenM Hotels into its global portfolio, following the $355 million acquisition finalized in July 2025. The deal adds 37 citizenM hotels with nearly 8,800 rooms across more than 20 major cities worldwide, including locations in the US, Europe, and the Asia-Pacific region.

Photo by Jonathan Kemper on Unsplash