China Regulators Hit Trip.com with Monopoly Probe, Risking Millions in Fines

China’s State Administration for Market Regulation (SAMR) has launched a formal investigation into Trip.com Group, the country’s largest online travel agency.

The allegations

The regulator stated that the probe focuses on allegations that Trip.com may have abused its dominant market position and engaged in monopolistic practices. No further specifics were provided.

Under China’s anti-monopoly law, practices considered illegal include blocking internet traffic, imposing arbitrary commission fees, or enforcing coercive contract terms.

Potential penalty

Companies found guilty of monopolistic behavior face fines ranging from 1 to 10 percent of their previous year’s annual revenue.

Trip.com reported a $2.58 billion revenue in its third-quarter 2025 revenue, reaching 16 percent year-on-year increase, which could serve as a reference point and hint at the amount of potential penalties.

Trip.com response and market reaction

Trip.com acknowledged the investigation, stating it will fully cooperate with regulators and that its business operations continue as usual.

Investors reacted quickly to the news. After the investigation announcement, Trip.com shares in Hong Kong fell approximately 6.5 percent, while its American depositary receipts dropped about 9 percent in premarket trading, reflecting concerns about regulatory risks and potential financial exposure.

Photo by Giorgio Trovato on Unsplash