4.93 Stars out of 5, Chesky Says People Like the Revamped Experiences

Airbnb’s push beyond home-sharing is off to a good start, according to CEO Brian Chesky, who told analysts Tuesday night that the company’s recently launched Services and redesigned Experiences verticals are drawing higher customer satisfaction scores than its core lodging business.

Unveiled in May as part of the 2025 Summer Release, the add-ons let guests book everything from private chefs to guided hikes directly inside the Airbnb app. Since the rollout, users have given the new offerings an average rating of 4.89 out of five stars, topping the 4.8-star average for homes. Narrowing the lens to Experiences alone, Chesky said the score climbs even higher, greater than 4.93, crediting a rigorous vetting process that screens every host’s identity and credentials -- something Airbnb does not yet do for every property listing.

Historically, Airbnb struggled to get travelers to notice its non-lodging products. The May relaunch changed that. The campaign generated 13,000 press articles and 660 million social-media impressions, while a redesigned homepage pushed the Experiences carousel to prime real estate.

Roughly one in ten service bookings now comes from locals who aren’t staying on an Airbnb.

The new verticals also give Airbnb a fresh cross-sell opportunity. More travelers are opening the in-trip tab to manage itineraries, which the company views as a point-of-sale for last-minute add-ons.

We’ve covered new Experiences and Services in our explainer material before.

Photo by Kevin Schmid on Unsplash