AltexSoft Participated in HEDNA Global Distribution Conference 2023

  • June 06-08, 2023
  • Milan, Italy

AltexSoft, a Travel & Hospitality Technology Consulting company, took an active part in the HEDNA Global Distribution Conference that was held in Milan from June 6 to June 8, 2023. The theme for this year’s conference was “Forging the Next Era of Distribution.” A key part of AltexSoft’s participation was Kirill Stati, Managing Director of TTCC at AltexSoft, who discussed AI’s role in content distribution.

HEDNA conferences are renowned for assembling hospitality professionals from around the globe for engaging dialogues, thought-provoking keynote addresses, and networking opportunities. This year, Kirill Stati, Managing Director of TTCC at AltexSoft, took his place on the podium as a speaker in the highly anticipated HEDNAChat series.

HEDNAChat series are informative sessions designed to educate, enlighten, and stimulate interactive discussions between speakers and their audience. The format allows for three successive presentations followed by two post-presentation round table discussions.

Kirill Stati’s speech, titled “Friend or Foe? How Should We View AI in Content Distribution?” dove into vital considerations like the potential of AI as an influential content equalizer and the role of machine learning as a possible ultimate source of truth in distribution.

“I was thrilled to share my insights on the role and implications of AI in content distribution at the HEDNA conference,” Kirill Stati remarked. “As we navigated the next era of distribution, understanding the potential of AI was paramount. It was a pleasure to contribute to this important discussion and engage with fellow industry professionals.”


HEDNA is a global organization dedicated to advancing and evolving hospitality distribution through strategic collaboration and knowledge sharing. Its conferences are recognized as key events for thought leadership in the field of hospitality and distribution.

About AltexSoft

AltexSoft is a technology consulting company focusing on travel tech and data services. For over 15 years, we have modernized existing solutions, improved customer experience, and helped companies tap into their data potential with predictive analytics and machine learning. Over 200 clients worldwide have chosen us as their technology consulting partner.

Kirill Stati

Managing Director of TTCC