AltexSoft to Participate in HEDNA Global Distribution Conference 2023

  • June 06-08, 2023
  • Milan, Italy

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AltexSoft, a Travel & Hospitality Technology Consulting company, will participate in the HEDNA Global Distribution Conference, scheduled to take place in Milan from June 6 to June 8, 2023. The theme for this year’s conference is “Forging the Next Era of Distribution.” Highlighting AltexSoft’s participation, Kirill Stati, Managing Director of TTCC at AltexSoft, will speak on AI’s role in content distribution.

HEDNA conferences are renowned for assembling hospitality professionals from around the globe for engaging dialogues, thought-provoking keynote addresses, and networking opportunities. This year, Kirill Stati, Managing Director of TTCC at AltexSoft, will take the stage as a speaker at the much-anticipated HEDNAChat series.

Kirill Stati’s speech, titled “Friend or Foe? How Should We View AI in Content Distribution?” will be delivered from 1:50 to 2:05 p.m. during the HEDNAChat series. This discussion will delve into crucial considerations, such as the potential of AI as an influential content equalizer and the role of machine learning as a possible ultimate source of truth in distribution.

HEDNAChat series are informative sessions designed to educate, enlighten, and stimulate interactive discussions between speakers and their audience. The format allows for three successive presentations followed by two post-presentation round table discussions.

“I am thrilled to be sharing my insights on the role and implications of AI in content distribution at the upcoming HEDNA conference,” Kirill Stati said. “As we navigate the next era of distribution, understanding the potential of AI is paramount. I look forward to contributing to this important discussion and engaging with fellow industry professionals.”

If you want to meet Kirill Stati at the conference, fill out a form on the website.


HEDNA is a global organization dedicated to advancing and evolving hospitality distribution through strategic collaboration and knowledge sharing. Its conferences are recognized as key events for thought leadership in the field of hospitality and distribution.

About AltexSoft

AltexSoft is a technology consulting company focusing on travel tech and data services. For over 15 years, we have modernized existing solutions, improved customer experience, and helped companies tap into their data potential with predictive analytics and machine learning. Over 200 clients worldwide have chosen us as their technology consulting partner.

Kirill Stati

Managing Director of TTCC