Value Delivered
AltexSoft was working on the project from scratch, in close cooperation with the Bally Mobile team. As a result, the following valuable solutions were delivered to the client as a part of the award-winning Mobile Concierge platform:-
Custom Notification Service Implementation
A third-party service used initially was substituted with a custom push notification engine, tailored to the client’s needs. This solution paid off in less than 20 months, and proved to be a valuable one-time investment. Moreover, the company was able to largely improve the flexibility of the notification engine compared to a third-party one. Specifically, having full access to the user data enables sending out notifications based on the users’ recent activity, accordingly target specific segments via personified notifications. -
Local and Global Positioning
Due to the interstate legal restrictions in the gambling sphere, the team had to implement a set of localization services. GPS services allow us to locate the users within an accuracy of 20 meters. Custom geo-fencing prevents the users from accessing the built-in games or services outside of specific zones where this kind of gaming is allowed (separate cities, casino areas, etc.). The system fully complies with US federal law. -
iBeacon Service Integration
Using the distributed network of Bluetooth Low Energy devices (Beacons) the system communicates with the users via indoor navigation and location-based activity (push notifications, check-ins). The Beacons are installed on the premises of the casinos and used to push reminders, special deals, or promoted content to the users; Creating meaningful contextual experiences, driving engagement and revenue. -
High System Performance and Sustainability
The platform is developed using the best performance engineering practices, namely workload optimization, profiling and caching. Thus, the software can process over 1 million requests daily without sacrificing the quality of performance.
Approach and Technical Info
Working on the project from the very start, AltexSoft was involved in all stages of the process: Requirements specification, system visualization, and web development.
A dedicated team of core 5 team members, including project lead, software engineers, and business analyst, was assigned to the project throughout the development cycle, with the UX and markup engineers being involved part-time.
The technology stack included Microsoft.NET, C#, ASP.NET MVC 3, Windows Azure Cloud Services.
The duration of the project has amounted to 24 months, with the total scope of work done close to 10 man-years.
Services provided within the project framework: Engineering Services.
Wondering how to build
an exclusive software product for your business?
Discuss your project needs with our architects.