AltexSoft Builds a Custom Reporting Solution for an Innovati

Background

Digital-i Ltd. is a UK-based leading provider of rating and reporting solutions in the media and broadcasting industry. Founded in 2003, the company specializes in providing timely and accurate information about television viewing on a regular basis, along with powerful audience insights and professional consultancy for broadcasters and production companies.

Initially having most of the analysis conducted on the Excel spreadsheet, the system became outdated and inept to meet the evolving business needs. Therefore, the client turned to AltexSoft to transform the tool into a modern SaaS solution.

Challenges

Provided with the detailed technical specifications, our team dug into the existing Excel-based solution to get a rigorous understanding of the underlying formulas and business logic.

The final product, the Rocket Digital tool, had to meet the strict requirements set by the client. Namely:

Completely automated data processing and output

High report generation speed

System flexibility and configurability

Value Delivered

Working on a project, the AltexSoft team produced a highly flexible desktop application with a data-heavy backend. The tool uses the information sourced from Broadcasters’ Audience Research Board (BARB) to form accurate records based on the custom criteria, set by the end user. Thus, the data can be configured as needed, grouped by a channel, audience or program, and transformed into comprehensive reports.

Accordingly, the following valuable results were provided to the client:

Streamlined business processes

The data processing and report generation have been developed to be fully automated and require minimum human intervention. Per user inquiry the system can generate highly accurate overnight data (rounded up to second decimal) in a convenient CSV file format.

High capacity and optimized performance

The solution’s back-end runs on three dedicated servers, processing large data sets in real time. Using Task Parallel Library (TLP), our team was able to increase the speed of operation.

Advanced report customization

The application allows for high-degree report customization: users can set specific requirements to tailor the provided info according to their business needs. This helps them focus on valuable industry insights, leaving all the unnecessary data aside.

AltexSoft Builds a Custom Reporting Solution for an Innovative Broadcasting Data Provider