Digital-i Ltd. is a UK-based leading provider of rating and reporting solutions in the media and broadcasting industry. Founded in 2003, the company specializes in providing timely and accurate information about television viewing on a regular basis, along with powerful audience insights and professional consultancy for broadcasters and production companies.
Initially having most of the analysis conducted on the Excel spreadsheet, the system became outdated and inept to meet the evolving business needs. Therefore, the client turned to AltexSoft to transform the tool into a modern SaaS solution.
Provided with the detailed technical specifications, our team dug into the existing Excel-based solution to get a rigorous understanding of the underlying formulas and business logic.
The final product, the Rocket Digital tool, had to meet the strict requirements set by the client. Namely:
Working on a project, the AltexSoft team produced a highly flexible desktop application with a data-heavy backend. The tool uses the information sourced from Broadcasters’ Audience Research Board (BARB) to form accurate records based on the custom criteria, set by the end user. Thus, the data can be configured as needed, grouped by a channel, audience or program, and transformed into comprehensive reports.
Accordingly, the following valuable results were provided to the client:
The dedicated team of two, project lead and software engineer, was assigned to the project full-time. This allowed us to deliver the product within 5 months from the start date.
The technology stack included: Microsoft.Net, C#, WPF, ADO.NET, Entity Framework, SQL Server, etc.