AltexSoft Helps Streamline Lead Generation Process with Cust

Background

Cyberclick Marketing Inc. is a US-based company, providing lead generation software solutions for Financial and Banking industry players. It has been operating since 2009, and has released a number of SaaS products.

One of the products, built by AltexSoft, is a white-label website builder solution for the financial market.

Challenges

Addressing the need for an efficient lead generation tool, the solution had to serve as an intermediary between payday lending providers (mostly banks) and consumers looking for loans.

The product’s goal was to create completely customizable landing pages, including lead capture forms. Thus, a potential borrower can come across the website and provide his contact info as a loan request. The company, acting as a broker, will forward the prospect info to the banks who can process the loan request.

Handling this intricate project, our team faced the following challenges:

Implement a white-label website builder solution

Extend the functionality of the original CMS with custom modules

Automate the interactions within the system

Value Delivered

The solution, developed by AltexSoft, has proven to ease administration efforts and minimize the acquisition cost of leads through the use of:

Custom Website Builder

The Form Wizard tool, built by our team, is the core feature of the product. Using a drag-and-drop option, or by simply uploading the XML file, the users can create unique landing pages and custom lead capture forms. Thus, the process is effortless and quick - The websites are designed and deployed within minutes, with no engineering effort.

Configurable and Flexible Solution

To enrich the functionality of the core product, we have integrated 30+ custom add-ons. Orchard Gallery module, for example, was implemented to contain custom website templates used to design the actual lending pages. Another plugin was used to enable the notifications within the system.

Automated Lead Pocessing

The system processes every loan request automatically: It matches the banks based on their individual metrics with potential borrowers. If there is no bank that is able to fill the request, an automated message is sent to the user. This ensures efficient and transparent interactions within the system, and saves on administrative costs for running the product.

Approach and Technical Info

AltexSoft has been engaged in the full-cycle of the system development: From initial planning and architecture design, to development and ongoing support. The project was delivered within 9 months by a team of engineers including a Project Lead, 3 Software Engineers and a QA Engineer.

The SDK uses Orchard CMS enriched by a set of custom modules as the core technology. In this regard, the following technology stack was used: C#, JavaScript, ASP.NET, Ajax, MS SQL Server, etc.

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