Road warrior

A road warrior is a frequent business traveler who is often on the move to meet clients or attend MICE meetings.

Road warriors take advantage of frequent flyer programs to upgrade their class of service and stay comfortable during their trips. They value last-minute bookings, flexible cancellation policies, and amenities that support remote work, like Wi-Fi and quiet spaces.

This group is a key target audience for travel management companies (TMCs) and business hotels, which cater to them with perks like room upgrades, late checkout, or bonus miles.

Being a road warrior has its downsides, including jet lag, travel fatigue, and extended time away from home. Some companies provide bleisure opportunities in their travel programs to balance work and relaxation.