Hilton Plans ChatGPT App as AI Starts Reshaping Hotel Booking

Hilton plans to launch an app inside ChatGPT within weeks, as major hotel groups move faster into AI-powered travel planning.

CEO Chris Nassetta shared the update during Hilton’s first-quarter 2026 earnings call. At the same time, Hilton raised its full-year RevPAR forecast to 2 percent to 3 percent growth, up from its earlier outlook of 1 percent to 2 percent.

RevPAR, or revenue per available room, is a key hotel industry metric. It shows how much room revenue hotels generate from available rooms by combining occupancy and average daily rate. Hilton’s improved forecast suggests that hotel demand is holding up better than expected, especially in the US, where domestic travel is supporting midscale, budget, and luxury brands.

Hilton wants to stay visible in AI search

Hilton is preparing for a travel market where more people start planning trips inside AI assistants. Instead of going first to a hotel website, an online travel agency, or Google Search, a traveler may ask ChatGPT or another AI tool where to stay, which area to choose, or which hotel fits their budget.

That shift could change how hotels win bookings. Hilton wants its hotels, live rates, availability, and loyalty benefits to appear inside these AI tools. But it also wants to avoid depending too much on one partner. That is why the company is working with OpenAI, Google AI, and Anthropic at the same time.

Hilton’s own AI planner has the same goal

The ChatGPT app builds on Hilton’s existing AI work. Earlier this year, the company launched the Hilton AI Planner, an Anthropic-powered tool that helps guests search for trip ideas and hotel options in a more conversational way. The tool is meant to keep travelers inside Hilton’s own digital channels while they research, compare, and plan stays.

Hilton’s results support the expansion push

Hilton’s first-quarter performance gave the company more confidence in its 2026 outlook. System-wide comparable RevPAR rose 3.6 percent year over year on a currency-neutral basis. Net income reached $383 million, adjusted EBITDA was $901 million, and adjusted earnings per share were $2.01. The stronger outlook gives Hilton more room to invest in AI tools, loyalty-driven booking, and new brand partnerships.

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