Cultural tourism

Cultural tourism is a type of travel focused on experiencing and learning about a destination’s traditions, history, art, and/or heritage. Travelers engage with local communities through museums, festivals, performances, workshops, and guided tours that highlight cultural and historical landmarks. 

This form of tourism contributes to sustainable travel by supporting local artisans, preserving heritage sites, and spreading visitor activity beyond major tourist centers. It often overlaps with heritage tourism and educational tourism, appealing to travelers who value authentic and meaningful experiences rather than mass-market attractions.

Cultural tourism packages are commonly developed by tour operators and destination management companies (DMCs) who collaborate with local tour guides and institutions. This segment continues to grow as travelers seek deeper connections with the places they visit.