eDreams Hits $84.6M Profit as Prime Makes OTA Growth Less Flighty

eDreams ODIGEO, a Spain-based online travel company and one of Europe’s largest OTA groups, ended its fiscal year with stronger-than-expected results.

The Barcelona-based online travel company reported adjusted net income of €72.9 million ($84.6 million) , up 42 percent from the previous year. Net income also reached a record €52.2 million ($60.6 million).

The main driver was Prime, eDreams’ paid subscription program. Prime added 643,000 net new subscribers during the year, beating the company’s 600,000 target. Subscriber growth also continued after the fiscal year ended, taking Prime to 8 million members.

Prime is making eDreams less dependent on one-off bookings

eDreams is proving that subscriptions can work in travel. Traditional online travel agencies usually earn money when customers book flights, hotels, or packages. eDreams is building a different model, where members pay for Prime and then return to the platform for discounted travel products.

That gives the company a more direct customer relationship. It can also reduce pressure from paid marketing, because eDreams does not need to win every customer again from search engines or comparison sites.

Profit improved as the subscriber base matured

The company’s profitability improved as Prime became larger and more established. Cash EBITDA reached €157 million ($182.8 million), slightly above the company’s €155 million ($180.5 million) guidance. Adjusted EBITDA increased 29 percent year over year to €172.3 million ($200.7 million).

Prime now plays a central role in eDreams’ business. It accounts for 75 percent of Cash Revenue Margin and 90 percent of total Cash Marginal Profit. The company also said variable costs declined by 11 percent, helped by lower customer acquisition and marketing costs.

eDreams wants to become a broader travel platform

The latest results support eDreams’ new 3.5-year strategic roadmap, which it launched in November 2025. The company wants to move beyond a flight-heavy OTA model and become a larger travel platform with more products, more markets, and deeper use of technology and AI.

The next goal is more than 13 million Prime members by 2030

eDreams expects fiscal 2027 to include more investment before faster profit growth begins. The company is guiding for €167 million ($194.5 million) in adjusted EBITDA before investments by the end of fiscal 2027. From April 2027, it expects profitability to grow by more than 33 percent annually as older Prime subscriber groups become more profitable.

By March 2030, eDreams wants more than 13 million Prime members and over €270 million ($314.4 million) in Cash EBITDA. To reach that target, it plans to add 1.5 million to 2 million net Prime subscribers each year from fiscal 2028 to fiscal 2030.

This subscription strategy also connects with eDreams’ wider push into AI-powered trip planning. In April 2026, eDreams added an AI trip planner to its mobile apps and launched a ChatGPT app for flight search. If eDreams can keep members inside its ecosystem from early travel planning to booking, the company may become less dependent on one-off flight search and more competitive as OTAs fight for control of the full trip journey.

Photo by Jan-Willem van Braak on Unsplash