Travelsoft Buys Travolution, Promises Bigger Travel Tech Events

Travelsoft, a travel technology provider, has acquired Travolution through its subsidiary, Eventiz, from Jacobs Media.

Travolution is a European media outlet specializing in travel technology, providing news and analysis on industry events.

Travelsoft aims to become a global powerhouse in travel tech media by merging Travolution's editorial expertise with market intelligence within its Media & Events division.

Although Travolution becomes part of a larger organization with greater resources, its journalists and editors will continue to operate independently to preserve the trust it has earned in the industry.

Travelsoft also plans to enhance its event management division to organize bigger gatherings where industry leaders can connect, share knowledge, and explore innovations.

In August 2025, Japan’s largest travel agency, JTB, acquired Northstar, a provider of B2B travel events, media, and market insights. Through this acquisition, JTB also aims to expand into the areas of events, information services, and market intelligence.

Photo by Terren Hurst on Unsplash