Google Launches AI-Powered ‘Flight Deals’ to Help Travelers Find Cheaper Trips

On August 14, 2025, Google introduced a new AI-powered feature in Google Flights called Flight Deals. The feature is designed to help travelers discover low-cost flight options through natural-language prompts rather than search filters. The beta tool is now available in the US, Canada, and India via the Google Flights menu or a dedicated Flight Deals page.

The feature allows users to type requests such as “week-long trip this winter to a city with great food” or “10-day ski trip to a world-class resort,” and Google’s AI will return curated lists of flights matching those preferences. Results are ranked primarily by the percentage of savings, with ties broken by the absolute lowest price. As the post on Google Blog explains, the tool is aimed at travelers with flexible dates and destinations.

Flight Deals pulls real-time pricing and inventory from hundreds of airlines and booking partners already integrated into Google Flights. In addition to surfacing discounts, it allows users to compare itineraries, manage basic preferences, and link directly to booking sites. Google is also rolling out a new filter that lets users exclude basic economy fares on US and Canadian routes, responding to demand for more fare-type control.

The launch comes as competition intensifies in AI-driven travel search and as Google faces increased scrutiny from regulators, particularly under the EU’s Digital Markets Act. Concerns have been raised about whether Google’s dominant search position could disadvantage rivals in the travel booking sector. In response, the company is reportedly exploring changes to its search results, including price-comparison boxes.

Since AI agents can search and compare travel options, there's a speculation that OTAs might be pushed aside. Read our explainer to learn whether AI travel agents could destroy the OTA business model.

AltexSoft also has hands-on experience developing AI travel agents.

Cover photo by Adarsh Chauhan on Unsplash