Cloudbeds Launches Ask Signals as Hotel Tech Races Toward Agentic AI

Cloudbeds announced Ask Signals as a new conversational AI tool for hotel teams.

The product lets staff ask questions about operations, guests, and revenue in plain language, without opening multiple reports or switching between systems. It was introduced as part of Cloudbeds’ Spring Release.

Ask Signals is built on Signals, Cloudbeds’ unified hospitality intelligence system. The tool can use data from reservations, revenue, channels, payments, guest profiles, and marketing in one place. Cloudbeds wants hotels to ask questions and get useful answers based on the full business, not just one department.

The tool aims to solve a common hotel problem

Hotels collect a lot of useful data, but that data is often spread across different tools. A manager may need one system for reservations, another for payments, another for guest messages, and another for revenue reports. This can slow down decisions and make it harder to understand what is really happening.

Ask Signals is designed to make that process easier. Hotel teams can ask about booking pace, guest behavior, channel mix, direct bookings, or revenue trends. The system then turns the data into a short, usable answer. For busy hotels, this could reduce manual work and help staff act faster.

It could help both guest service and revenue teams

For guest service, Ask Signals can bring together details such as booking source, payment records, previous messages, review history, and extra spending. Cloudbeds says the system can even surface personal trip context, such as a guest visiting for a birthday. That gives staff a chance to prepare a more personal stay before check-in.

For managers and revenue teams, the tool can help explain business performance. Hotels can ask about pickup trends, booking pace, ADR (average daily rate), RevPAR (revenue per available room), and direct booking results.

Cloudbeds is not the only hospitality tech company moving in this direction. Last year, Mews acquired DataChat to make hotel analytics more accessible through conversational AI.

Photo by Tao Yuan on Unsplash