ANA Invests in XPERISUS to Attract High-Spending Travelers

On July 18, 2025, ANA Holdings, through its corporate venture capital fund ANA Future Frontier Fund L.P., announced an investment in XPERISUS, Inc., a Tokyo-based luxury travel startup.

ANA Future Frontier Fund is an initiative formed in April 2024 by ANA Holdings and Global Brain. It was designed to invest in early-stage startups in mobility, sustainability, AI, aviation, and tourism.

Founded in 2017, XPERISUS designs premium excursions, targeting high-net-worth individuals (HNWIs). It is a member of international luxury travel networks, such as Connections Luxury, Serandipians, and XO Private.

ANA’s investment is a response to the surge in international visitors to Japan, especially high-spending HNWIs. As their press release explained, “In recent years, affluent travelers' preferences have shifted from material goods to impactful experiences, fueling more sophisticated and diverse demands for travel.”

Cover photo by Jezael Melgoza on Unsplash