Amadeus Backs Myrealtrip as Korean Travel Search Gets Smarter

Amadeus signed a global agreement with Myrealtrip, expanding its long-term partnership with the Korean online travel platform.

The deal will focus on AI-powered travel technology, smarter search, personalization, professional services, and more travel content beyond flights. For Myrealtrip, the goal is to make its platform easier to use as it grows into a more complete travel app.

Myrealtrip started with tours and local experiences. It has since expanded into flights, hotels, activities, transportation, and other travel services.

AI moves from chatbot to core travel search

Myrealtrip wants to become a more AI-native travel platform. This means AI would support the core travel experience, not only work as a customer-service chatbot.

With Amadeus technology, Myrealtrip can improve how travelers search and receive recommendations. Instead of making users sort through long lists, the platform could show options based on destination, budget, travel purpose, timing, and personal preferences.

This can also help Myrealtrip scale. As the company adds more products, AI can help organize content and make the booking process simpler.

Hotels and experiences take a bigger role

The agreement also focuses on non-air content, especially hotels and destination experiences. This includes tours, activities, attraction tickets, and local services.

Online travel agencies are trying to sell more than flights. A traveler may start with an airfare search, but they also need a place to stay and things to do after arrival.

For Myrealtrip, stronger non-air content can turn the app into a more complete trip-planning tool. It also helps the company keep users inside its platform for more parts of the journey.

Amadeus Hey could improve traveler communication

Amadeus and Myrealtrip will also explore Amadeus Hey!, a traveler engagement solution. It helps travel companies send more personal and timely messages before, during, and after a trip.

This could help Myrealtrip support travelers with booking updates, service reminders, or relevant offers. It also gives the app a bigger role after the purchase is made.

Platforms are trying to make search more conversational and useful, especially for complex products such as tours, activities, and destination experiences. A similar trend is with Klook. The company is testing an AI shopping agent to help travelers find and book experiences more easily.

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