Luxury travel
Luxury travel mainly refers to exclusive leisure tourism that comes at significant cost and entails a high level of comfort, personalized services, and tailored experiences.
Typically, luxury travel is associated with
- flying first class or on private jets,
- staying in premium properties (5-star hotels, all-inclusive resorts, etc.)
- gourmet dining,
- indulging in various wellness activities,
- arranging private, personalized tours with exclusive activities, and so on.
Traditionally, luxury was mainly associated with opulence, but today, the focus shifts to hyper-personalization and exclusive, authentic experiences.
The 5 C characteristics of modern luxury travel are Culture, Cuisine, Community, Content, and Customization.
