UAE’s VBooking Raises $5M, Invests in AI Travel Agents

VBooking, a UAE-based AI-powered travel booking platform founded in 2015, has raised $5 million in new funding, bringing its valuation to $60 million. The round combines direct capital investment with strategic partnerships aimed at accelerating product development and market expansion.

The company operates across both B2B and B2C segments and positions itself as a technology-driven marketplace connecting travel agents, suppliers, and end travelers through automation and AI.

Product expansion and AI focus

The new capital will be used to expand VBooking’s ecosystem, with a strong focus on launching an AI Concierge that supports natural voice interactions. This tool is expected to help users plan trips, compare options, and complete bookings through conversational interfaces.

VBooking is also investing in augmented reality (AR) tools that allow travelers to preview destinations, hotels, and experiences in more immersive ways.

Additionally, part of the funding will support the growth of TUSD, VBooking’s stablecoin designed to enable commission-free global payments.

Part of a wider AI shift in travel

The company’s move comes as AI concierges gain traction across the travel sector.

Virgin Atlantic, for example, recently launched an AI Concierge in partnership with OpenAI. The tool helps customers discover destinations, compare options, and manage bookings for flights, holidays, seating, meals, and Flying Club reward redemptions through a conversational interface.

Photo by Daniel Zacatenco on Unsplash