Tripadvisor Cuts 20% Staff Amid Viator Merger and Activist Pressure

Tripadvisor has announced a significant workforce reduction, cutting approximately 20 percent of its employees across its core Tripadvisor brand and Viator experiences division.

The move comes just one day after the company revealed plans to merge Tripadvisor and Viator as part of a broader restructuring designed to improve profitability and operational efficiency.

The layoffs are primarily linked to the integration of overlapping teams in engineering, product development, and technology, as the company consolidates both platforms’ day-to-day operations under a single structure.

The restructuring is being implemented immediately and reflects Tripadvisor’s response to mounting pressure from activist investors.

Groups such as Starboard Value, which holds about 9 percent of Tripadvisor, and UK-based Palliser Capital have been urging the company to explore asset divestitures or even consider selling the entire company.

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