STARFLYER Ditches Legacy Loyalty System for iLoyal by IBS

STARFLYER, a premium Japanese airline based in Fukuoka, has upgraded its STAR LINK frequent-flyer program by implementing IBS Software’s cloud-native iLoyal solution.

The update introduces a new mobile app and web portal offering flight notifications, digital membership cards, and tier-specific offers. Members can manage their status and view rewards.

Until now, STARFLYER used an in-house loyalty system. The shift to iLoyal gives the airline a scalable foundation to connect loyalty functionalities across both domestic and international passenger service systems (PSS).

A loyalty program integrated into a user-friendly platform can drive more travelers to book directly. For example, United Airlines has leveraged its MileagePlus loyalty program to increase direct bookings and lower distribution costs.

Cover photo by Shawn on Unsplash