Skyscanner Adds Flight Search in ChatGPT as Travel Planning Moves to AI Chat

Skyscanner announced that it launched a Skyscanner app in ChatGPT for flight search, starting in the US and UK. The launch lets travelers search for flights in plain language inside ChatGPT and get live results, then refine options by changing dates or airports with follow-up messages. Skyscanner says the goal is to make flight shopping easier as more trip planning starts in conversational AI environments.

Skyscanner said the new experience keeps its flight comparison and pricing logic, but presents it in a simpler, chat-based format.

How AI platforms are changing travel distribution

For travel companies, this points to a distribution shift. Brands now need to stay visible not only in search engines and mobile apps, but also inside AI platforms where users compare options and make decisions in one conversation. Skyscanner’s move shows how metasearch companies are adapting to that change early rather than waiting for AI platforms to become a larger traffic source.

How this fits Skyscanner’s broader AI strategy

Skyscanner says this launch is part of a wider AI push across its products. The company highlighted other AI-powered experiences, including conversational tools for hotels and car hire, as part of a broader effort to reduce friction and help travelers make better informed choices throughout the trip-planning journey.

The company also framed the ChatGPT launch as a trust-focused move, not just a novelty feature. Its messaging emphasizes clear comparisons, price transparency, and decision support, which are core parts of Skyscanner’s brand positioning. Skyscanner also states that 160 million travelers per month rely on its app, which helps explain why it is extending its service into new interfaces rather than building a separate AI-only product.

The next step will likely be product refinement before wider expansion. If usage is strong, Skyscanner could extend the feature to more markets or add more trip-planning functions over time. This launch also fits a broader industry trend toward AI travel agents in travel discovery and booking workflows, as more travel brands test conversational tools and agentic search experiences.