Marriott Acquires citizenM, Adds 37 Hotels to Portfolio

On July 23, 2025, Marriott International completed its acquisition of the citizenM hotel brand. The agreement, first announced in April 2025, was valued at $355 million, with the potential for an additional $110 million based on future performance.

The deal brings 37 citizenM hotels (totaling 8,789 rooms) across more than 20 cities in the US, Europe, and Asia Pacific into Marriott's portfolio.

Until the integration is finalized later this year, citizenM properties will continue to be bookable through their own platforms. Once integrated, citizenM will become part of the Marriott Bonvoy loyalty program, with additional benefits expected.

Founded in Amsterdam in 2008, citizenM is recognized for its technology-driven hotel experience targeted at modern travelers.