“Where do I swim with sharks this summer?” MakeMyTrip Beta-Tests Conversational AI Agent

India’s largest online travel agency, MakeMyTrip, has begun beta-testing a generative AI trip-planning assistant that expands last year’s Myra bot into a multilingual, voice -- and text-driven service. The assistant supports English and Hindi, with more Indian languages slated for rollout after user feedback is analysed.

The tool is designed to guide travellers through the entire journey cycle -- destination discovery, itinerary building, and booking -- within a single conversational thread. Users can pose open-ended queries such as preferred travel months, budget brackets, or transport exclusions and receive real-time prices and availability of travel products.

MakeMyTrip says the upgrade rests on a proprietary multi-agent AI framework that combines custom language models with planning, scheduling, and verification layers to deliver responses without visible latency. Group CTO Sanjay Mohan called the project “one of our most ambitious tech builds,” noting that the system coordinates multiple specialist agents across categories in real time.

The company plans to add richer semantic search and image- and video-based queries, enabling users to submit photographs or clips as prompts for itinerary suggestions.

The beta release will capture live user interactions to refine model performance before a wider deployment later this year.

MakeMyTrip is one of the many travel businesses and organizations that are adopting AI assistants. New York City Tourism launched Libby, an AI-powered assistant, earlier this month. We previously wrote about AltexSoft's experience building AI travel agents.

Photo by Gerald Schömbs on Unsplash