JW Marriott Marco Island Resort Sells in $835 Million Luxury Deal

The JW Marriott Marco Island Beach Resort in Florida is being sold in a deal valued at $835 million.

The buyer is Sculptor Diversified Real Estate Income Trust, and the transaction also includes two Naples golf courses, Hammock Bay and The Rookery. The deal is expected to close on or before May 1, 2026.

The property is a large luxury resort, not a standard hotel. It has 809 rooms and a wide range of amenities, including beach access, pools, restaurants, spa facilities, and golf facilities. That gives the asset value across several types of travel demand, from leisure stays to meetings, weddings, and golf trips.

Recent upgrades and golf assets make the resort a more complete investment

The resort includes three towers. According to deal reports, the Palms Tower and Islands Tower were renovated in 2016, while the Lanai Tower was built in 2019. That means the buyer is acquiring a property that has already seen major upgrades in recent years, which can reduce the need for immediate large-scale redevelopment.

The two golf courses add even more value. In luxury hospitality, investors increasingly favor properties that can earn money from several parts of the guest experience, including dining, wellness, events, and recreation.

Luxury hotel deals have been picking up

This sale is part of a wider pattern in 2026. In February, Host Hotels & Resorts announced the sale of the Four Seasons Resort Orlando at Walt Disney World Resort and the Four Seasons Resort and Residences Jackson Hole for a combined $1.1 billion. That added to signs that investors are still active in the luxury hotel segment.

Buyer upgrade plans fit a broader rebound in hotel investment

After the transaction closes, Sculptor plans to renovate guest rooms and upgrade amenities. Part of the acquisition will also be funded with third-party financing. That suggests the buyer sees room for further improvement rather than treating the resort as a passive investment.

The buyers are becoming more active again as financing conditions improve and confidence in hospitality assets returns. That wider trend was also visible when US hotel transactions reached $24 billion in 2025, showing that investors are not just chasing individual trophy assets, but increasingly betting on stronger momentum across the hotel market.

Photo by Vivek Swamy on Unsplash