Japan’s JTB Acquires Northstar to Expand Travel Insights

JTB Corporation, Japan’s largest travel agency, has finalized an agreement to purchase Northstar Travel Group from investment funds managed by EagleTree Capital.

Northstar provides B2B travel events, media, and market insights. It manages a broad portfolio of travel industry brands, including Travel Weekly, Business Travel News, ALIS, The Meetings Show, Phocuswright, TravelAge West, and TravelPulse.

Through this acquisition, JTB intends to broaden its footprint into the areas of events, information services, and market intelligence.

After acquiring Northstar as an independent subsidiary, JTB will maintain the group’s established neutrality within the industry, while leveraging its insights and global network.

The deal is expected to close in September 2025, pending regulatory approvals.

This month’s notable deals also include MCR Hotels buying Soho House and OYO acquiring Airbnb management platform MadeComfy.

Photo by Jezael Melgoza on Unsplash