Hilton the First to Join Riyadh Air’s New Loyalty Program

Riyadh Air has announced a strategic partnership with Hilton, appointing the global hospitality group as the first official hotel partner for its new loyalty program, Sfeer.

This collaboration kicks off with a series of exclusive benefits and brand activations across Hilton properties in Saudi Arabia.

Sfeer, meaning "Ambassador" in Arabic, is designed as a lifestyle-focused loyalty platform that goes beyond traditional mileage accumulation, offering access to premium experiences in travel, culture, and hospitality. It includes features like sharing points and benefits, as well as no points expiry.

As part of the program’s introduction, early Sfeer members in Saudi Arabia who also participate in Hilton Honors will automatically receive a complimentary upgrade to Hilton Honors Gold status for 30 days, applicable at any Hilton hotel worldwide. Additional benefits include special food and beverage offerings and limited-time experiences at Hilton locations throughout the Kingdom.

Hilton currently operates 21 hotels in Saudi Arabia, with an additional 83 properties in the development pipeline.

The partnership aligns with Riyadh Air’s mission to connect Saudi Arabia with more than 100 global destinations by 2030 and deliver a customer-centric travel experience.

Additionally supporting this vision, Riyadh Air recently teamed up with Uber Technologies to link air travel with ground transportation. Uber’s ride services will also be included in Riyadh Air’s loyalty program, offering members rewards and benefits for choosing Uber during their journeys.

Photo by ekrem osmanoglu on Unsplash