Expedia Revamps Vrbo to Reward Top Hosts and Assist with AI

Following the implementation of Vrbo listings into its global B2B partner network, Expedia Group has announced upgrades to Vrbo’s vacation rental platform.

The improvements aim to increase property visibility, enhance the traveler experience, and simplify listing management for hosts.

The key aspect of this upgrade is transforming the Premier Host program to ensure that the best properties receive prioritized visibility based on new criteria, such as top review scores and zero cancellations. This approach will incentivize hosts to maintain high service standards.

Expedia has introduced a new personalized coaching program that provides hosts with recommendations on how to optimize listings and perform better.

Vrbo Promotions has also been expanded, allowing hosts to create tailored offers for select travelers, such as early bookers, last-minute travelers, and mobile users.

Additionally, Vrbo is introducing new AI-powered features, such as guest review summaries, property Q&A, and property highlights, which promote unique property features.

Photo by Katja Anokhina on Unsplash