Booking.com to Add FareHarbor’s 150,000 Attractions

Booking.com has announced plans to add 150,000 new attractions through integration with FareHarbor, a company specializing in managing tours, activities, rentals, and experiences.

Booking Holdings acquired FareHarbor in 2018 to grow its presence in the tours and attractions sector.

The new integration will initially focus on the US market and is expected to expand Booking.com’s offerings with over 150,000 bookable experiences, including walking tours, train rides, ziplining, boat excursions, and more.

In 2024, FareHarbor saw a 14 percent increase in bookings compared to 2023 and expanded its reach, with over 1,200 new operators from New Zealand and Australia. Its key growth markets included Puerto Rico, Hawaii, and Florida.

With travelers increasingly seeking authentic, local activities, the FareHarbor integration positions Booking.com to capture that spending.

Similarly, Airbnb recently enhanced its platform by adding on-demand lifestyle and wellness activities. Read our explainer to learn more about Airbnb's relaunched Services and Experiences offerings.

Photo by Andy Holmes on Unsplash