Tours and attractions (T&A)

Tours and attractions (T&A) are leisure activities that travelers engage in to experience the destination. It usually involves visiting various places of interest or participating in diverse events. Common T&A market offerings are

  • sightseeing tours;
  • adventure/sport tours;
  • cultural, natural, or historical landmarks;
  • local events (concerts, shows, theaters, festivals, etc.);
  • famous restaurants and wineries;
  • entertainment parks and zoos; and so on.

Tours and attractions can be sold directly to travelers or through intermediaries (travel agencies, tour operators, DMCs, etc.). The biggest T&A marketplaces are Viator, GetYourGuide, TripAdvisor, and Peek.

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