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Agency business model

The agency business model entails creating a team of specialized experts who can solve clients’ issues. Agencies do not sell products; instead, they provide services and charge a fee for them. 

In the B2B scenario, clients hire an agency to outsource non-core business activities such as marketing, advertising, HR, branding, etc. In the case of a B2C operation, agencies offer individuals services in the fields of finance, real estate, taxes, etc.

In the travel industry, multiple business types operate on the agency model, including

The agency business model falls into the category of service business models, as opposed to manufacturing, retail, eCommerce, and franchise.