Activity operator

An activity operator is a travel provider that organizes and delivers tours, excursions, or experiences to travelers. They are a core part of the tours and attractions sector.

The specializations of activity operators range from guided city tours and adventure sports to cooking classes and boat rides. 

Many activity operators are locally owned businesses, helping channel travel spend directly into local communities.

The operator designs an activity with a set schedule, inclusions, and pricing. Activities can be standardized with fixed times or private and customized.

Activities are sold directly via the operator’s website or on-site, but are also increasingly available through online travel agencies or platforms like Viator, GetYourGuide, and Airbnb Experiences.