AltexSoft Team Participated in Phocuswright Europe 2025, the Major Travel Technology Conference

AltexSoft attended Phocuswright Europe 2025, the major travel technology conference that took place 10–12 June 2025 at the Palau de Congressos de Catalunya in Barcelona, Spain. Built around the theme “The New Age(nts),” this year’s program examined how AI-driven search, accelerated NDC roll-outs, and non-traditional brands are redrawing the struggle for content, data, and loyalty.

The program mixed Center Stage debates, analyst-led data reveals, roundtables, and a startup showcase. Participants included leaders from Google, Visa, Lufthansa Innovation Hub, Kiwi.com, eSky Group, Mews, and other players. They shared perspectives on personalized offer management, virtual-card optimization, sustainability metrics, and multimodal trip-planning.

Andrii Tarhonii, Senior Engagement Specialist, represented the company at the event. 

About Phocuswright Europe

Phocuswright Europe is an annual event organized by Phocuswright, a leading market research firm in the travel, tourism, and hospitality industries. The event gathers visionaries and innovators from across the globe, providing a platform for networking, collaboration, and exchanging ideas. Through its comprehensive program, Phocuswright Europe offers insights into emerging trends, challenges, and opportunities in the travel and hospitality markets.