Creating Next-Gen, NDC-Ready Distribution Ecosystem for Airlines

One of the company’s goals was to enable airlines to quickly build and update a retailing platform adjusted to their unique needs. Rather than offering a basic white-label solution where carriers could only add logos and modify colors, our team developed a versatile, widget-based library for no-code, drag-and-drop construction of a booking engine. This allowed airlines to fine-tune every aspect of their booking flow, from button size and shape to overall layout and navigation. Airlines could further personalize the experience by rearranging booking steps or adjusting the amount of information displayed on each page.

While the initial approach was mobile-first, we also developed a web version, giving airlines the flexibility to set up their booking engine on their preferred platform — whether web, Android, or iOS. This way, carriers could provide a seamless, end-to-end customer journey — from registration to checkout and payment — wherever their travelers are. The user experience remained consistent across all touchpoints, with the mobile app seamlessly mirroring the website. 

Another product our experts contributed to was a distribution hub positioned between an airline’s PSS and its various sales channels. The solution enables carriers to extend their reach through GDS, NDC partners, and their own mobile and web platforms. AltexSoft team participated in technology selection and architecture design, with a strong focus on security and the order management component. From the start, we aligned the architecture with NDC standards to ensure seamless and consistent handling of both direct and NDC sales.