Occupancy rate is one of the main hotel revenue management KPIs that shows how full the hotel is. Occupancy rate is measured by dividing the number of occupied rooms by the number of available rooms and multiplying by 100, showing the percentage of rooms occupied at a specific point in time. Monitoring occupancy rate over time allows hotel managers to understand how the property is performing in different periods.
In addition, making occupancy rate predictions is crucial to make data-based decisions on pricing strategy, planned maintenance, and staff scheduling. It’s important to remember though, that to get a fuller picture, occupancy rate should be tracked in combination with other measurements such as RevPAR, GOPPAR, etc.