Digital concierge (virtual concierge)

A digital concierge (or virtual concierge) is a platform that assists travelers throughout their journey, typically via a mobile app, in-room tablet, or online interface. 

Digital concierges enhance the traveler experience by providing real-time access to services, travel guidance, and localized information, eliminating the need for face-to-face interaction with a live concierge. They also help hotels increase operational efficiency and promote ancillary services.

Advanced digital concierges use AI chatbots to understand requests, provide instant responses, and make personalized recommendations based on the traveler’s preferences, loyalty profile, or previous behavior. The system can also send push notifications, reminders, or updates about schedules, check-in times, or local events.