A chain hotel, as opposed to an independent hotel, is a property that’s part of a group of hotels operated by the same company or owner. Depending on the type of agreement (business model), such hotels can be owned by a parent company or operated on a franchise basis.
Chain hotels usually have the same name and offer standardized services and quality across different locations. Some examples of chain hotels are Marriott, Hilton, Hyatt, and Accor.
Unlike independent properties, chain hotels place a bigger focus on the overall level of services rather than a personal touch and unique experience. They rarely target niche travelers but, instead, offer a sense of reliability so that guests know what to expect from a property.Chain hotels can benefit from economies of scale, brand recognition, loyalty programs, technology-based revenue management, and extensive marketing campaigns. However, they may also face some disadvantages, such as over-standardization and lack of independence and flexibility.