Consortia rate

A consortia rate is a negotiated hotel rate offered to travel agencies, corporate clients, and business travelers. 

It provides access to preferential pricing and availability while allowing hotels to leverage the collective buying power, marketing resources, and distribution capabilities. 

For independent or boutique hotels, which may not have the marketing reach of large branded chains, participating in a consortia enables them to attract higher-value travelers and corporate clients who prioritize negotiated rates and reliability.

These rates are typically private and accessible through global distribution systems (GDSs) for travel agents who have been granted exclusive authorization codes.